Strengthening Employer Brand to Attract Cybersecurity Talent
A technology company competing for top cybersecurity professionals needed to stand out in a market where candidates had multiple offers. They wanted to showcase a culture of learning, innovation, and skill growth in a tangible way.
Solution – Showcasing Innovation Before Day One
The company hosted a branded **Capture The Flag (CTF) challenge** on Simulations Labs for prospective candidates. The challenge mirrored real-world problems their team solved every day.
Participants experienced the company’s work environment first-hand.
Even non-selected candidates left with a positive impression.
The process highlighted the firm’s investment in skill development.
Solution – Turning Training Into a Selling Point
Once onboarded, employees participated in quarterly simulation challenges.
Achievements were shared on professional networks.
Social visibility positioned the company as a hub for continuous learning.
The brand gained credibility among cybersecurity professionals.
Impact
The company boosted its appeal to high-caliber candidates while improving retention—becoming known as a place where skills are celebrated and developed year-round.